do psa help reduce distracted driving incidents
Chaudhary, N.K., Connolly, J., Tison, J., Solomon, M., & Elliott, K. (2015). The number of distracted driving incidents can be reduced by public service announcements. Since their son's death, Bob and Eilene Okerblom have become advocates against distracted driving, and Bob is currently biking cross-country to raise awareness. Choose one of the following questions to answer for the argument essay in this module.Does our state do enough to prevent distracted driving?orCan a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?Part OneWrite the claim you will present in your argument essay. These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. Laurie Hevier St. Paul, MinnesotaWATCH: http://www.youtube.com/watch?v=_pHBWyUQxx4On April 15, 2009, 58-year-old Julie Davis set off for a hike with her best friend in Rudolph, Wisconsin. These cookies track visitors across websites and collect information to provide customized ads. In an attempt to combat this dangerous practice, various organizations concerned about public safety, such as municipal police departments, the Department of Transportation and even wireless telephone companies, have created advertisements and public service announcements. The results of this study demonstrated that participants who viewed the self-efficacy PSAs were better able to discourage others from driving under the influence of alcohol than were the participants who viewed the consequence-based control PSA ( This rant is a segment from Canadas Rick Mercer Report. These cookies will be stored in your browser only with your consent. Distracted drivers arent just a threat to themselves: theyre a danger to everyone else on the road. . Fortunately, after some eye-opening training on a closed track, Josh comes to see firsthand just how risky it is to mentally multitask while driving. WASHINGTON - U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportation's "Faces of Distracted Driving" series, which has been viewed over 100,000 times since its launch in November 2010. Texting or emailing while driving was more common among older students than younger students (see figure below) and more common among White students (44%) than Black (30%) or Hispanic students (35%). In other words, if an individual does not perceive the behavior depicted in a PSA to be dangerous or relevant to him/herself, the advertising message might be lost on that person. Comprehensive GDL systems include five components. ; Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Emphasize that texts and phone calls can wait until arriving at a destination. The goal behind this strategy is grounded in the notion that fear makes individuals feel tense and anxious, thus they will seek ways to reduce these feelings ( claim that threatening advertisements have been widely used in the social marketing of road safety (p. 48). Effectiveness of Safety and Public Service Announcement Messages Lennon, Rentfro, & OLeary, 2010 Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? Amos Johnson, Ashley's father, now speaks to local teens about the dangers of distracted driving. This lighthearted PSA doesnt need a graphic car crash to make its point. Half the screen shows the driver and the other half shows the road. ). On average, eight people are killed and one thousand one hundred sixty one people are injured due to accidents involving distracted drivers, particularly due to texting. 7.09: Can a PSA Help Reduce the Number of Distracted Driving ValeneBummara,JinbongChoi, (2015) Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement). Distracted Driving It was a seemingly normal day, and Jacy and her family were driving southbound. campaign targets teenagers with an ad that compares places where you would text vs. places where you wouldnt. A PSA can help reduce the number of distracted driving incidents. There's a new public service announcement (PSA) being used to help educate drivers about the risks, dangers and consequences of texting while driving. PSAs will not work even knowing the risks and hearing repeated warnings, individuals will always do what they want. To honor her memory, Casey's family and friends produced their own video for the U.S. Department of Transportation's "Faces of Distracted Driving" series. Overall, students expressed the opinion that the PSA was believable and somewhat useful for preventing texting while driving. Distractions lead to disaster. When asked to rate their agreement on the statement, It is less dangerous to read text messages while driving than to write them, a slight majority (34.3%) reported that they strongly disagree. There are three main types of distraction:2, Sources: National Highway Traffic Safety Administration, 2010-2013external icon, 20142018external iconand 2019external icon. The national distracted driving effort focuses on ways to change the behavior of drivers through legislation, enforcement, public awareness, and education. Part One Write the claim you will present in your argument essay. Anderson, 1995 This theory, created by ; Per favore scegli la tua regione Florida has taken a number of steps to discourage individuals from driving while distracted, including enacting a number of regulations to do so. 11 Distracted Driving Awareness Commercials and PSAs Can a Public Service Announcement (PSA) help reduce the number of exposed his subjects to PSAs that featured two different messages of self-efficacy as a means of preventing the act of driving drunk and one PSA that solely described the likelihood of being arrested for driving drunk. However, debate over the effectiveness of these tactics as well as controversy about the extreme graphic content sometimes found in the ads still exists. Lewis, Watson, Tay, & White, 2007: p. 213 From 2010 to 2013, NHTSA evaluated distracted driving HVE demonstration projects in four communities. You can get the message from the website. Distracted driving can increase the chance of a motor vehicle crash. Saving Lives, Protecting People, National Highway Traffic Safety Administration, states graduated driver licensing system, Federal Motor Carrier Safety Administration, Federal Motor Carrier Safety Administration and the Pipeline and Hazardous Materials Safety Administration, CDC MMWR Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, CDC MMWR Mobile Device Use While Driving United States and Seven European Countries, 2011, Governors Highway Safety Association Distracted Driving, Insurance Institute for Highway Safety Distracted Driving, World Health Organization Mobile Phone Use: A Growing Problem of Driver Distraction, National Institute for Occupational Safety and Health (NIOSH) Distracted Driving at Work, National Highway Traffic Safety Administration (NHTSA) Campaign Materials, Traffic Safety Facts Research Note: Distracted Driving 2019 (DOT HS 813 111), Overview of the National Highway Traffic Safety Administrations Driver Distraction Program (DOT HS 811 299), Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019, Evaluation of the NHTSA Distracted Driving High-Visibility Enforcement Demonstration Projects in California and Delaware, Evaluation of NHTSA Distracted Driving Demonstration Projects in Connecticut and New York, Countermeasures that work: A highway safety countermeasures guide for State Highway Safety Offices, 10, Technical Advisory: Shoulder and Edge Line Rumble Strips (T 5040.39, Revision 1), Centers for Disease Control and Prevention, National Center for Injury Prevention and Control, Motor Vehicle Prioritizing Interventions and Cost Calculator for States (MV PICCS), What Works: Strategies to Increase Car Seat and Booster Seat Use, What Works: Strategies to Increase Restraint Use, What Works: Strategies to Reduce or Prevent Alcohol-Impaired Driving, Increasing Alcohol Ignition Interlock Use, Roadway to Safer Tribal Communities Toolkit, U.S. Department of Health & Human Services. Get the facts, get involved, and help us keep America's roads safe. She was texting at the time of the crash. U.S. Department of Transportation Releases Faces of Distracted Driving Public Service Announcement, http://www.youtube.com/watch?v=vjmlv1rbGKE, http://www.youtube.com/watch?v=rr7TfwtO17I, http://www.youtube.com/watch?v=NdQDTmKY0vY, http://www.youtube.com/watch?v=dPrZCCjrFLs, http://www.youtube.com/watch?v=VDKOiMSkLxY, http://www.youtube.com/watch?v=aG79X-hYJ_E, http://www.youtube.com/watch?v=Z6iCrZ4AIpw, http://www.youtube.com/watch?v=RcRTwKminbQ, http://www.youtube.com/watch?v=_pHBWyUQxx4, http://www.youtube.com/watch?v=_vB22cW1ZMY, Office of the Assistant Secretary for Research and Technology. In addition, some researchers believe that explicit, fear-arousing content in social marketing is not very effectual on their target audience because todays youth have had much greater exposure than previous generations to graphic images and other fear messages ( Hastings, Stead, & Webb, 2004 The driver, an 18-year-old man, had picked up his phone to make a call and didn't see the light turn. 55-56 Andersons (1995) Lewis, Watson, Tay, & White, 2007 Tanner, Hunt and Eppright (1991) Distracted driving isnt just a stupid mistake. Lennon, Rentfro, & OLeary, 2010 This study has implications for social marketers and public safety organizations. I thank all of the families of distracted driving victims who have bravely chosen to share their stories of loss with the world, said U.S. Transportation Secretary Ray LaHood. ). Both of these associations suggest that the third-person effect was not present in this sample because students first-person opinions and their opinions concerning others moved in the same direction. CDC is not responsible for Section 508 compliance (accessibility) on other federal or private website. 2.2. Venkatraman, V., Richard, C. M., Magee, K., & Johnson, K. (2021). It Starts with You: Zero Tolerance for Distracted Driving, 2021 National Sheriffs' Association. Source: National Highway Traffic Safety Administrationexternal icon, 2019, Sourceexternal icon: Transportation Risk Behaviors Among High School Students Youth Risk Behavior Survey, United States, 2019. Crash reconstruction reports showed the driver could not have been looking at the road for 8.75 seconds. Lewis, Watson, Tay, & White, 2007 And, as Fear appeals have commonly been utilized to prevent people, adolescents mainly, from engaging in such behavior. used a questionnaire instrument to measure the behavioral intentions of a sample of 152 drivers in Australia both before and after they viewed two different, threatening advertisements promoting road safety. In line with this research, This fact sheet provides an overview of distracted driving and promising strategies that are being used to address distracted driving. Question: Can A Public Service Announcement Psa Help Reduce The Number Still, some positive benefits have been found to exist from using fear-based or shocking content within advertisements. In addition, freshman was 1%, sophomore was 22%, senior was 23%, and graduate student was 14%. Cookies used to enable you to share pages and content that you find interesting on CDC.gov through third party social networking and other websites. In their review of numerous studies that have utilized fear appeals, NHTSA, 2011 Park and Salmon (2005) Results showed that a significant positive correlation existed between the variables measuring students intention to text while driving after having seen the PSA and students perception that viewing the PSA would help prevent the average 18 - 24 year old from texting while driving. Like the previous clip, this video takes place on a driving track. A thirty-second PSA from the National Highway Traffic Safety Administrations Put it down campaign entitled BAM! was chosen as the studys media clip because it was brief, current, and utilized a fear appeal. All students viewed the same PSA and were administered the same version of the questionnaire. Comprehensive GDL systems include five components 8-9, one of which addresses distracted driving: the young passenger restriction. Additionally, it would be better if sample were larger. ). ). There is myth that hands-free devices are safe but as this video shows hands-free doesnt mean risk-free. Talking on the phone. After all completed surveys were collected, it was determined that seven of the surveys either had incomplete responses or belonged to respondents out of the 18 - 24 age bracket. You can review and change the way we collect information below. The subjects in the study did find the illustrated behaviors to be more distracting that they previously believed, a seemingly positive effect of the advertising appeal ( PSAs can provide first-hand accounts of distracted driving incidents and their effects on the people and also inform both adults and teenagers about the causes of distracted driving incidents, which would lead to a reduction of the number of driving incidents. Lewis, Watson, & Tay, 2007: p. 49 Phone: (202) 366-4570 Do not multitask while driving. As quoted by Beyond just debating its efficacy, past research has also considered what ethical issues can arise from the use of fear-based appeals in social marketing. , advertising on the issue of road safety is particularly renowned for its use of physical threats in which drivers and passengers are often shown to be injured and killed as a result of unsafe and/or illegal behavior (p. 203). Approximately 60% of respondents reported they strongly agreed that the PSA is believable and that the PSA should be played on television. When asked if they were able to discern which organization sponsored the PSA, just under one-quarter (24.5%) of the sample agreed that they could do so. She was cited for inattentive driving and fined $173.40. The risks are great and lead to unfathomable results. Public service announcements are a great way to communicate. The modal classification within the dataset was Junior, with 41.2% of respondents belonging to that category. Remind them driving is a skill that requires the drivers full attention. ; Currently, the main source of distracted driving is cell phones. PSA (Public Service Announcement), Districted Driving, Third-Person Effect. Traffic Safety Marketing: Distracted Driving. The video ends with a simple message: Other people make mistakes. The implication is that you cant control other drivers, but there are steps you can takelike slowing down and paying attentionto mitigate others mistakes. The U.S. Department of Transportations Faces of Distracted Driving video series shines a light on the tragic consequences of texting and cell phone use while driving. Although it is a smaller proportion, the finding that approximately one-quarter of the sample personally knows someone who has been affected by distracted driving is notable. Sending a text message, talking on a cell phone, using a navigation system, and eating while driving are a few examples of distracted driving. This is an ad about speeding, not distracted driving. Lewis, Watson, Tay, & White, 2007 Dahl, Frankenberger, & Manchanda, 2003 ; Cookies used to track the effectiveness of CDC public health campaigns through clickthrough data. . One of the biggest distractions, texting and driving, has tried to be solved in many ways. National Highway Traffic Safety Administration (2011) Bob & Eilene Okerblom Santa Maria, CaliforniaWATCH: http://www.youtube.com/watch?v=rr7TfwtO17IOn July 25, 2009, 19-year-old Eric Okerblom was killed when his bike was struck by a truck traveling at 60 miles per hour. The majority of people said that safety and PSA messages are useful, with some saying that they are more effective than other media. The Affective Response (General) Scale by ). Its estimated that 10% of drivers are distracted by cellphones at any given moment. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Many states have enacted laws to help prevent distracted driving. Brennan & Binney, 2010 Specifically they point out that maladaptive responses, such as ignoring or suppressing the message within the advertisement, can occur in viewers and suggest that only those individuals who are psychologically healthy are actually persuaded by and benefit from such campaigns ( 7.02 eng.pdf - Can a Public Service Announcement PSA help reduce the ). Choose one of the following questions to answer for the argument What makes PSAs effective? Distracted Driving - We Save Lives When asked the question, How often do you write/read text messages while driving? the majority of respondents (61.8%) answered that they did so sometimes and 10.8% answered frequently. There are no cellphones and no one takes their eyes off the road.
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